Posted in blogging, niche, target market | 5 Comments
Starting Your Next Blog
If you have one successful blog going, and you want to start another, here’s a tip for you:
Start the new blog in the same or related niche as the first blog!
Once you have one blog going, you can leverage it when you start a new blog, if it is in the same general subject area.
First of all, you can link to the new blog from your old blog, so right away you will be getting visitors, and you will get search engine traffic a lot quicker too.
Also, you already know a lot about your market from your first blog. You will not have to re-learn everything for a new market.
You will know what problems your audience has, what kind of things they like, what their needs are, etc. You can really leverage this knowledge for your new blog.
Maybe you noticed that there is a certain subject that your readers love on your old blog. But you really don’t want to expand that area of your old blog.
This is a perfect subject for your new blog! You already know there is interest in it, and you know something about the subject already.
Believe me, this is a lot easier way to start a new blog than starting from scratch in a completely different market.
Darren Rowse started a new photography-related blog, Digital Photography School, when his old camera review blog was doing really well.
Skellie recently started a new blog, Anywired, about working and earning money online. Her original blog, Skelliewag, is aimed at bloggers, so a lot of that audience is also interested in earning money online.
These are just a couple of examples. I’m sure you can think of a lot more.
Have any of you started a new blog related to an existing blog? What were your experiences?
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Jan, that sounds like a good idea to me too. I have done that with some related blogs as well. I get quite a few visitors that find one blog from another one, so it is working great. I agree that it might be best to keep the fitness blog separate, if your other readers are not that interested in it.
I am trying to decide right now whether to consolidate a few of my blogs or try to keep them all up. I like the idea of having them together, but it may discourage anyone who isn’t interested in all of the topics from subscribing.
My main areas are homemaking, meal planning and fitness. The homemaking and meal planning will be easy to integrate but the poll on my site is showing that health/fitness is not the main issue for most visitors so I may be better to keep it separate.
My WAHM blog is separate.
I am integrating them by using an RSS plugin so that posts from each of them show on the sidebar of the other blog. (a WAHM rss on the home blog and visa versa)
It integrates seamlessly so I think is a good solution.
Wayne, I agree with you. It does take a lot of work to maintain a blog. You really have to think about whether you have the time. Good point!
Well, I have started a blog out of this current blog of mine before but it ended, a week after everything gets going.
The reason to it, after my own assessment is that I have not enough time. Starting another blog can be easier if you have already be in the blogosphere for quite some time.
However, it takes more than just experience to get two blogs maintained at tip-top condition.
I have another blog, but it’s only tangentially related. Although it happens to be a subject that affects many people who read my business blog. Still, for now I’ve kept the two mostly separate. (I have noticed some readers from my business blog floating over there.)